Services

Strategy, Identity, Naming, Web Design, Print, Advertising, Print, Email, Discovery Center, Sales Displays

Summit Crossing

Summit Crossing is a premier, 25 homesite community located within Sugar Bowl’s historic snowbound village atop Lake Tahoe’s Donner Summit. The development and its breathtaking surroundings offer the adventurous, intelligent investor a one-of-a kind opportunity to create life long memories both on and off the slopes, and a rather unique invitation to belong to an exclusive family of alpine enthusiasts.

CASE STUDY

Accentuating The Positives
Summit Crossing is a premier, 25 homesite community located within Sugar Bowl’s historic snowbound village atop Lake Tahoe’s Donner Summit. The development and its breathtaking surroundings offer the adventurous, intelligent investor a one-of-a kind opportunity to create life long memories both on and off the slopes, and a rather unique invitation to belong to an exclusive family of alpine enthusiasts.

The Problems
In stark contrast to its competitors, the development was lacking in the kind of amenities that high end vacation homebuyers have come to expect. The perception by the target market was that a snowbound village is a major inconvenience because they cannot drive directly to their home during the winter months. On top of it all, the lot prices were expensive.

The Solution
Saint Pierre Creative handcrafted the Summit Crossing story—one that courts potential customers and paints them into the adventurous and exclusive lifestyle of the Sugar Bowl Village family. With laser precision, we carved out a niche target market worthy of our high-end branding and creative marketing efforts.

Research showed that the history and lore made this place special, and the creative focused on the benefits that the development holds over its competitors.  In doing so, we successfully built an adventurous luxury brand from scratch that stands out in the crowd. We played a key role in meeting the first year’s sales volume in a year that was the worst on record for new home and land sales. Our work was recognized with an ADDY award.